March 3, 2007
Video 4 - Advanced Pay Per Click Strategies and the Perpetual Keyword Money Machine
Whoa…it's sure been busy here around The New PPC office.
Last week we did a presentation at Mike Filsaime's event in Long Island.
It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we've been up to with our PPC stuff…
The weirdest part was seeing the looks of amazement on their faces.
We actually stunned the "gurus".
And we decided that this information should NOT be limited to the people who attended that $5,000 per ticket workshop…so we put all the information into a new video for you.
The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up…
"The Perpetual Keyword Money Machine"
Yeah, we know, it sounds a little "hypey".
But check out the video and see for yourself that it's a great description.
Nothing for sale in the video, and you don't have to give us your email address:
Here's a sample of what's in this video…
- Broad Matching. How to avoid losing money by choosing the wrong keywords.
- Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately.
- Exact Matching. It is what it says… how to show people exactly what they're looking
for. And nothing else.
- Negative Keywords and how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers.
- Grouping and Siloing your Campaigns. How to avoid a common mistake made by almost all PPC marketers. If you don't Group and Silo, you'll be hit by the Google Slap…when you know how to do this right, your Cost Per Click goes WAY down, and your conversions go WAY UP.
- How to make Google LOVE you — and reward you with cheaper clicks, higher Click Throughs, and better Conversions.
- The power of CLP. When you start using this technique, watch your profits soar! This is the one and only technique that gets you past the "Google Slap", keeps your prospects happy, and spikes your sales like crazy.
- The 3 secrets to improving your Quality Score with Google, and how to start using them immediately.
- The one f.ree tool from Google you must use… that increases your CTR automatically.
- How to configure your settings in Google for the best results (no tease, no fluff, we use screenshots and just SHOW you the settings to use).
- The right number of ads to create for each ad group… and the correct rotation to show them at.
- How to monitor and track the Content Network clicks — screw this up and you'll cost yourself big-time. We show you the best tool for this.
- All about Analytics — we cut through the confusion and show you just what you need to know about Google Analytics… including how to use Analytics data to alter your pages for better ROI.
- How to use Analytics to know absolutely everything that's happening in your sales funnel — right down to how long people spend on each page.
- The Perpetual Keyword Money Machine. Working with our friends at ThemeZoom, we came up with this theory of using PPC to test ANY market, find the long-tail keywords, and turn your PPC results into natural SEO traffic.
- How to use your SEO discoveries to build Theme-Based sites around your market; why you must use BOTH the PPC and the SEO approaches to continuous floods of traffic.
- Using your Theme-Based Sites to go deep and uncover sub-niches that nobody else even knows about.
- The 3 types of Money Keywords and how to use them to make more money.
- How to use your PPC and SEO discoveries to actually create your content — NEVER wonder again about what content will pay you the most profits.
- The right way to use your weblogs to power the system, and set your Perpetual Keyword Money Machine into motion, bringing you profits month after month, year after year.
Okay, enough already — go watch the video!
View in a larger screen (recommended)
Click Here to Download Video 4 (82 MB)











54 Comments »
March 3, 2007
Kev :
Hey Guys,
Really hard to listen to so I've come back to watch online.
I just downloaded the video and … WOW
The sound is hypnotically screwed
Based on what I've seen you divulge in the previous videos this is gonna be great.
Do you use a spreadsheet and is the concanternate function to merge tids etc?
Kev
Ted :
Well done guys. If you master keywords, you can dominate any market! Can be a life changing experience for anyone who gets this right.
Guy :
I've been following you from the beginning. You've given out good information. Every video you've hinted at a tool that would help automate this grueling process. It's time to get on with it. If you have a piece of software you plan to sell or offer that takes all the tedious, time consuming, grunt work out of this process then let's have it.
Time wasted is money lost. Let's get on with it.
David :
AMAZING! Thanks for giving us the content for free that the gurus paid $5000 a ticket to learn.
Jeremy :
Why are you showing this to the gurus, they could just repackage it and sell it to newbies just starting out.
Jon Keel :
Great job, guys. I've been using Theme Zoom with clients for over 3 months, and the tie-in you mentioned with PPC and the PKMM is the coming trend; just hope all my competitors don't discover it. Takes a lot of work but it's definitely worth it.
Joe :
Hi Amish ,Larry
If I may.I'd like to suggest that your audio equipment needs
some improvement.The sound tone is very low,almost
inaudible at times .
I have listened to many other audio/video recordings on this
same computer and I found the sound quality was much better.
Just hoping to improve the service for all
Joe
Benjamin Jones :
You guys get alot of respect from me. this is great material anybody can easily go back to for reference. It's so cool how you guys are giving away this information for free!!! now that's bizzare because I would gladly pay for this info…
Thank you, Thank you
Mike :
I've downloaded all the videos, but none of them show any video, just audio. I've tried them in both Windows Media Player and Real Player.
When I check on the properties for the files, it shows an audio codec, but no video codec as if there is no actual video in the .avi files. Am I doing something wrong or what?
Jeremy :
Great video guys, very clear and logical. Makes alot of cents.
YinJuan :
Cool video, im applying some keyword strategies. You know I was just thinking about usin my PPC keywords with SEO.
Thanks and keep up the good work.
I loved the neat organized layout of the video. Very nice
:)
JUaN
March 4, 2007
Pete :
Hi Amish and Larry,
Great job with your videos. Keep 'em coming.
Whatever became of your Tattoo market test?
thx,
Pete
March 5, 2007
Jordan :
Nooooo!
You said you are different from the 'gurus' out there. Now you are peddling your wares to them, and will soon be in cahoots with them.
Sigh, just like Google is becoming evil, so too will Amish and Larry. [yes, i have tongue-firmly-in-cheek]
Anyway, I hope you don't become evil gurus, my good friends. Good videos!
Jordan
www.AuctionIntelligence.com :
Hi Amish & Larry,
Great content!
Still haven't figured out why you're giving away all this content, but I'm pleased that you are.
Looking forward to the next video.
Regards, Tony
jay derenthal :
I had the exact same problem - no video after a long download; frustrating.
March 6, 2007
Shane :
Same thing Benjamin said. I would gladly pay for this.
Hey, regarding the keyword tools, like "Keyword Elite" and "AdWord Accelerator" what are doing now that Yahoo Overture is down?
Amish :
Hi All,
1) Why are we releasing this information? Because we want you to understand what Pay Per Click is! The guru's can repackage this all they want and sell it. In the end we will be the ultimate source for Pay Per Click.
2) We did realize that the audio was messed up in the last video, and it's been fixed. You can listen to it again or download again.
3) As far as not being able to watch the video's but hearing the audio, you must download the TechSmith Codec. That can be downloaded from http://www.techsmith.com/download/codecs.asp.
4) We are working on a solution to automate this. Please bear with us!
5) We are going to continue our Tattoo test market this week. Watch for the new video sometime later this week!
6) For our keyword research we use ThemeZoom. We will be releasing a special video with them in the next video.
Thanks!
Amish
March 7, 2007
Eric Rusch :
I have a question about tightly themed landing pages. If you have a separate landing page for Pit Bull Toys and Poodle Dog Toys etc, etc. Wouldn't the content be mostly the same except for the dog name and wouldn't that create duplicate content problems? Or do you use No-follow to keep the search engines away?
Jordan :
Guys, relax. Rest assured, Amish and Larry have a business model — they are businessmen, not a couple of Mother Theresas.
I'm guessing their final product for sale will be a membership site where they will offer a forum and walk you through some more PPC and SEO stuff, at probably like 30 bucks a month or something like that.
Plus they'll try to get affiliate commissions to get y'all to sign up for ThemeZoom (which ain't cheap). It's the standard "offer something of value for free, then upsell later" tactic. There ya have it.
They are offering a heck of a "something free" however. You can make great use of their videos without ever buying the upsell. The thing is, are you putting it to use? Action trumps everything else.
March 15, 2007
Brick :
It's been nearly two weeks since we've heard from you Amish and Larry. It looks like you guys may just be the real deal. I'm curious to see whatever it is that you guys have planned.
March 19, 2007
Brian :
Hey Amish and Larry,
Now is a good time to help us out. Facts and not Promotion!
The XRAY DOMINATION is going live. You know about it, but we don't know about your HEXACLICK product! Nor do we know what you plan to offer.
Please tell us if XRAY DOMINATION is worth buying compared to what you are coming out with.
It would be honorable if you would be forthright so we can decide.
What is your product going to do, when is it available and how much is it going to cost?
Brian
Brick :
It looks like Theme Zoom has just upgraded. I'm thinking about giving it a try. Are you guys still planning to make a video about how you use it. Are you still even around?
March 20, 2007
Brick :
I don't know about any of you guys but my inbox is getting bombarded with every IM clown in the universe trying to get me to buy Xray Domination.
As Brian wrote, I too am very curious to hear what your HEXACLICK product is. It sounds like it may be similar to Xray Domination.
I don't know why but it seems to me that you guys may have a little more to offer than the boorish Rich Jerk. I'm holding out to hear what you guys have to say, but trust me, I won't wait forever.
If you guys have packed in your tent then at least have the decency to let us know so we won't be wasting our time checking this blog.
March 21, 2007
Amish :
Hi Guys,
So sorry for the delayed response. We have both been traveling for the last two weeks and have not had a single moment to check in and see whats going on!
Well we are BACK! And you can expect more content from us coming within the next week or so!
Thanks for being patient. Let the revolution begin!
-Amish
March 22, 2007
Rob Strasser :
Any word yet on the Overture Bid Tool replacement?
March 23, 2007
Richard N Rubinstein, M.D. :
Guys,
I was referred to your blog by Jason Cox and just watched Video #4. I was blown away by it.
The content was excellent and the explanations
were extremely clear.
Great job!
stephen salamone :
What ever happened to ( tattoo) did you really do it ( click bank report) ? Key word tool you use now ?
Or did I mess something???
5 months and countless sites and only 30$ made I'm very interested in your way, so keep in mind don't assume anything , I'm very new at this and drowning in info I'm assume to know what HLVE,OTO,LSM script ,is it takes a long time to find the meanings.
Thank you for your efforts to show all of us by far the best videos I have watched so far thank you
TrueClassic1
March 24, 2007
Kay :
Well i hope whatever it is you are going to offer, does not involve alot of Customer interaction or Support !
Quote:
"So sorry for the delayed response. We have both been traveling for the last two weeks and have not had a single moment to check in and see whats going on!"
March 26, 2007
inger :
Hi!
Can you tell me the proportion between money spent and money earned with PPC. Obviously I wont earn a 6 figure income by spending $30/month on PPC with Adwords - so how is the approx. proportion between how much I spend and how much I approx. will earn? Do you have any numbers on that?
Sincerely
Inger Nilsson
Ps. Please notify me when you reply to this question. Ds.
Richard :
Seriously everyone reading this should know that Amish and Larry are GOING to be selling something for sure. They are no different than anyone else out there online. IF they are "REAL" then they are business men who are in this for the money and nothing else. Remember this is IMHO but the information you guys are sharing here is nothing new or revolutionary. As Jon Keel mentioned some of the tools we "GURUS" in the industry have been using for months if not years. There is NO "secret" to all of this. Just pick up Perry Marshall's Adwords course and any new relative ebook on Adwords and it's all them and then some.
I'd REALLY like to know which "gurus" you were "shocking" or leaving in "amazement" at Mike Filsaime's event because for the most part your presentation and content is week. Be real and stop teasing these folks. You are going to be selling them something and THAT my friends IS a fact. I hope you guys are cool enough to reply to my post and not take it down.
I could go on and on listing resources for these people where this so called "revolutionary" information you are sharing is right there in plain site. I could throw up a bunch of affiliate links into an ebook of my own and make money BUT being someone who is REAL and seriously making money I don't need too. I will bet anyone $10,000 that these guys will sell you something and just like R.J. product it will be a serious waste of money because you can go to one of the freelance sites and have your own version coded for next to nothing!
Richard M.
AZ.
March 27, 2007
Jason Cox :
hey im friends with jorg ill cya on thursdays
mastermind call if you guys make it — great
videos about to read your book now.
definately picked up a few tips i did'nt know
about after reading all the other ppc shit i've
seen available =)
…… wheres the tatoo results?!
jj
April 1, 2007
Sanket :
Hi Dude,
This video is really cool for startup guys.
April 18, 2007
John :
Well I'll believe it all when I see it. No one could be anymore serious about this then I am. I spend 18 or more hours a day trying to devise a system that works. Everytime I start making profits Google comes out with new changes and you have to start all over again.
Don't WANT to be skeptical but you remember "Pipeline Profits"?? They were going to make everyone rich too.
I sincerely do hope it all works out and you stick to your word, but that all remains to be seen. In the meantime I will keep plugging away. I'll be watching and hoping.
Good Luck,
John
July 9, 2007
Marlow :
What the hell happened to these guys? After all the promises they just disappeared?!?!
July 11, 2007
Jonny :
I think they've were cybernapped by some gurus…
probably with an offer they couldn't refuse.
So much for promises…just another disappointment.
I can't get into their heads…but a simple post by them would have been appreciated and understandable.
oh well….
July 12, 2007
David :
What gives? Is this thing dead? Anyone out there?
August 5, 2007
Stephen Salamone :
I found My Power Mall I find that with over 1000 stores and 1,00,000 pages when I did a key word search of the site I finely got tired and stopped it in the (C's) that was 44,000 all most an HR. OK that was getting me now where fast but I did save the URL to each page to promote separately .
I find that this site like so many due not give you a list of key words and for the first time this site gives you every thing from e-mails to So-lo ad's and more but key words
Your video has help me sort out what to do with this nightmare and turned in to a (fun sport) fishing for customers.
And yes it is a free site but like no other I'm looking at using it in E-bay each store has it own drop shipping at wholesale.
Thank you for the in sight on PPC ad's
Stephen
August 16, 2007
Manny :
HAHAHHAA, this is bad, what ever this 2 guys build here, reputation, admiration has been killed. What ever they will sell, what kind of customer service can they provide us with if they can not even respond to their blog in weeks or months?
Yes, they gave good info, but that info is not new, I guess new for some newbies but not for people who work doing SEO or PPC everyday or the Gurus as they call us.
Ok, so, they created good videos, clear and friendly, they were building interest and then they were planning on hitting you guys with a "great" offer, the new formula for selling is:
1) give something for free, videos, ebook, etc (stompernet, pipeline, and other programs)
2) create interest
3) create a need or scarsity, a sense of urgency
4) hit them in the head with an offer to do everything you have show them, but easier
Too bad they are too busy to respond to their business blog, going away on vacation and not leaving someone to check your business blog? hmmm.
If someone is really interested in learning SEO, PPC and internet marketing from an expert, hire or contact Perry, Brad, and other top experts. Or ask me here and I can suggest you people who are offering a very unique and personalized program, yes, they will walk you throught it step by step, help by email and even by private cell phone number
forums, and videos.
If you are interested just leave a message and I will contact you.
Manny
September 1, 2007
ossie :
This stuff is a "godsend" was struggling with my PPC campaigns. Thanks a lot guys learnt a lot more than i have from the so called gurus
September 5, 2007
Mark Adams :
Hi guys,
WOW!, THANK YOU!!! I am flabbergasted that you are releasing these videos. I have never felt that I should enter PPC because it looked too hard, but now armed with your help it makes me feel not only safe enough to try it, I don't think I should design a website without it. I can't think of a better way to find out how to know to structure a web site than to let the market show you what it wants, by what it clicks on and buys. Please let us know of any software that would even make it easier, or that will handle the tedious repetitive tasks, to tracking and managing the whole process. You sure make me see the light at the end of the tunnel.I think these are the most valuable free videos I've ever come across and I'm going to tell everyone. Your GREAT!!!
Keep em coming.
Best Regards,
Mark Adams
blessmysoles@gmail.com
September 6, 2007
Christopher Johnson :
Hi Guys,
I'm sorry I missed your presentation live at the 5K event that Mike F. ran back in Feb 2007 — but I did find out about this blog thru the 7FigureCode videos.
Looks like some good stuff… but I'm wondering will you ever give us a video demonstrating your automation part which I believe you spoke about early on ?
Or do you feel there's too much competition already with
UCP and Google Cash Automator ?
Or did somebody buy out your silence to keep it all to themselves… like some folks in Jolla, CA ??
Just curious..
Christopher Johnson :
Hi Guys,
I also noticed that way back in Feb 2007 you made a post
entitled: Pay Per Click and the Stock Market
In that post you specifically alluded to something which from what I can tell you never did actually release…
(see excerpt below)
You can see how important position sizing is by that simple experiment. Remember that's the same trading system with the only difference being the size of the positions. Imagine if you used these techniques in your keyword campaigns. Better yet, imagine this being automated for you. Imagine something that would try out different types of campaigns, ad groups, keywords, bid prices, positions and ad text. It would measure everything and automatically adjust it to where your most profitable point is!
We have a spreadsheet that we made that did this for us just by plugging in some Google AdWords data. We'll be releasing that to you within a couple weeks. We want it to be a little easier than the explanation above.
Any chance at all of see a video of this SPEADSHEET being used in action to automate this process or is there even
more ? Also you stated you would be releasing "it" to us within a couple weeks.
Where's the link — I missed it…
Thanks
Christopher
http://www.daily-bible-readings.com
September 9, 2007
michele :
i have learned more from you 2 than anyone else - they all just want the same thing…money - tease- and tease and tease and more and more money - i resent it really - it's an insult to intelligence - to make us DANCE like Puppets.
Pathetic. Amazing the length people go through for the all mighty dollar.
integrity - NO HIDDEN AGENDAS - WINS EVERY TIME GUYS!!!!!!!!!!!!!
George L :
someone please help me !
how do i automate keyword tracking in google ?
September 20, 2007
Steve :
I have a question for ya Theres this one group thats launching PPC marketing September 25th and what I would like to know is there any difference comparing to what you are teaching everybody or no? There names are Jeremy Palmer and Anik Singal now my question to you is this, are they promoting the same thing of PPC that you are offering to everyone for free or do u think its different if u want to know what I'm talking about goto http://clicks.aweber.com/z/ct/?a1k4hktGLUDLt9hFGKqEOA
its suppose to be a PPCcalssroom now I don;t know if its the same thing u are offering to people for free or what but I wana know what its all about if u can help me that would be great. or did u plan on making a laucnh on september 25th?
September 23, 2007
Steve :
I have a question for ya Theres this one group thats launching PPC marketing September 25th and what I would like to know is there any difference comparing to what you are teaching everybody or no? There names are Jeremy Palmer and Anik Singal now my question to you is this, are they promoting the same thing of PPC that you are offering to everyone for free or do u think its different if u want to know what I'm talking about goto http://clicks.aweber.com/z/ct/?a1k4hktGLUDLt9hFGKqEOA
its suppose to be a PPCcalssroom now I don;t know if its the same thing u are offering to people for free or what but I wana know what its all about if u can help me that would be great. or did u plan on making a laucnh on september 25th?
October 24, 2007
Robert :
Great set of videos - But the last post of our Tutors was
Match 21st, 7 months ago!
Come on guys!
Let us all know whats going on here!
All the best where ever you are.
May your souls rest in peace
Robert :
Hi Again - I have watched all 4 videos in one evening.
Superb teaching and instruction - I visited the www.themezoom.com site and discovered under the Product tab that the examples they used was that of using tattoos as a keyword.
Obviously strong connections exist between our 2 friends on this blog and this ThemeZoom marketing tool.
The disapearing act makes no kind of sense to me since those involved with ThemeZoom recommend this site for its quality of video instructions.
All the Best to everyone.
Robert
http://www.asunburst.com
April 10, 2008
Robben Salter :
Amish and Larry rule…
April 18, 2008
Taura Eruera :
Guys
I don't know how current your PPC videos are—I accept they're as current as can be—but as a PPC newbie, I gotta say *your* videos are the best introduction to the subject I have ever experienced.
I have read other material by other experts but I didn't learn as much from them as from you guys.
One of the biggest takeaways for me was how you blueprint your campaigns on your spreadsheets. Priceless information.
But even better was the information you provided about structuring your campaigns. Brilliant.
The campaign > adgroup > keywords > ad > URL > Landing page > Settings > Analytics > Perpetual Keyword Money Machine continuum > 3 Money Keywords > you showed was invaluable!
How can I not benefit? Right?
Thanks for sharing your steps with us and not hiding the tedium aspect.
I downloaded all your vids and I'll be watching them again. And using them as guides when I get to doing PPC myself.
I'll be recommending your video's to my friends.
Great work!
May 4, 2008
Michael Frazier :
I just watched you guys on Mike Filsaime The 7 figure Code 2008 and this was by far the most information on right now how to make a 7 figure or more income. I just want to thank you, thank you and you also mention Hexaclick how can I find out about that?
Thank you
Michael Frazier
Internet Success Coach
May 7, 2008
Soporose :
Hi. I've just been referred to you guys and this looks really promising — can't wait to watch all the videos.
Unfortunately…
I can see download links for videos 2-4 but not for #1. A few other people have mentioned that.
Please, I really want to have a full set.
TIA
June 1, 2008
Jon :
This is crazy! I joined 2 days ago and I can't log in anymore. Was enjoying the videos one by one… listening to number 7 on your list of 16… and now I can't access them.
And what happened to my free membership before deciding to upgrade?
June 4, 2008
Barry Huhn :
Take it from a "newbie", your videos are awesome! Discovered your site by accident and boy, am I ever happy I did. Was getting very dazzed and confused by the massive amount of information out there on PPC. Sadly I made the mistake most "newbies" do when trying out PPC and Adwords. The old "Fire-Ready-Aim" approach which cost me serious money and made NO profit. Thankfully I never reached the stage of having to sell my "first born" to pay my ad costs yet. Now, thanks to you both, there is hope!!! Keep up the GREAT videos and information Amish and Larry!! You are both saints to all of us, "newbies" out there!